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Experiential Design
I have worked on designing all kinds of branded content, including booth experiences with AR to good old package design.
Foundation Medicine is a cutting edge genomic cancer research company named one of FastCo’s 50 most innovative in the world (No.1 in Biotech). They had just gone through a brand audit with IDEO when we came on board. My team and I were tasked with building out the brand concepts across multiple touch points. At the same time we needed to concept and execute an interactive and augmented reality booth experience for one of the largest cancer industry conferences in the world (ASCO).
Role
Sr. Designer / Art Director
Client
Foundation Medicine
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